ProLIFE is a one-stop solution to all your pet needs. They provide facilities like pet treatment, vaccination, parasite control, pathological tests, X-Ray, ultra-sonography, pet grooming, pet accessories, pet food, dog training, pet breeding, pet hostel. Their main struggle was to make their customers understand that both clinic and pet accessories stores under the same identity. This unified brand identity made clear statement about the proLIFE services and can be used to all the sub businesses apart from the clinic.